Ask five web designers and you’ll get five very different prices. That’s because “a website” can mean anything from a one-page template to a custom system that books patients for you.
This guide explains what actually drives the cost, the ongoing costs people forget, the questions to ask before you hire anyone, and what we charge, so you can compare clearly.
What drives the price
Number of pages
A one-page site is very different from a site with a page for every treatment, practitioner and location.
Custom design or template
Templates are cheaper but look like many other clinics. Custom design costs more and fits your brand.
Writing
Someone has to write clear, patient-friendly copy. If you write it yourself, the price drops but the work shifts to you.
Booking and integrations
Connecting online booking, forms, maps and automations takes time to set up properly.
Languages
A bilingual English and French site, or more languages, means more pages to write and maintain.
SEO groundwork
Page titles, structure, speed and treatment pages that are built to be found on Google.
The ongoing costs people forget
- Domain name, renewed every year.
- Hosting, or a website builder subscription.
- Booking software subscription, if you use one.
- Email accounts on your own domain.
- Updates, fixes and new content over time.
- Photography, if you want real photos of your clinic.
Questions to ask any web designer
- Will I own the domain and the website, with full admin access?
- What exactly is included, and what costs extra?
- Who writes the content?
- Will each treatment have its own page?
- How does online booking connect to my software?
- What happens after launch if something breaks?
- Can I update the site myself?
Get every answer in writing as part of the quote. A clear quote protects both sides.
What we charge, for reference
At Webnso, clinic websites start at $1,500, with basic SEO built into every page. AI phone agents start at $1,000 and e-commerce stores at $2,500. Every project gets a fixed quote after a free call, and instalment plans are available for websites and AI agents. Ongoing SEO and social media are optional monthly services.
Know what you’re paying for, and what you’ll own.