DAOYI Wellness
From an old template site nobody noticed to a professional clinic website with 100+ pages, for a multi-practitioner clinic offering acupuncture, Traditional Chinese Medicine, massage therapy and osteopathy.
The challenge
DAOYI Wellness was a fairly new practice in Eglinton, Toronto, with a team of skilled practitioners and great reviews. But their old, heavily templated website didn’t even list their services properly, and it wasn’t building the trust their care deserved.
Their phone wasn’t ringing the way it should. Toronto is a crowded market, but right around the clinic there was real opportunity. Neither Google nor their website showed what they offered, so most people nearby simply didn’t know they existed.
What we built
- A new branded look built around their existing logo, so the clinic finally looks like the professional business it is
- Practitioner profiles that show each person’s credentials, plus a finder to filter the team by what they treat
- High-end photography of their calm, professional space
- 100+ content pages covering every service and sub-service, plus a library of conditions explained from a TCM perspective
- Keyword research across 1,228+ search terms to plan every page
- Local SEO so Google finally shows what they offer
Built for two kinds of visitors
The result
DAOYI now looks like the professional clinic it is, with the right practitioners front and centre. The site draws in people researching treatment and people nearby looking for someone they can trust.