Brand · Packaging · Shopify · Content · Waterloo, ON

Clayn Skincare

A fun, bright new brand and a high-end Shopify store for a handmade natural skincare brand from Waterloo.

Client

Clayn Skincare

What we did

Brand, packaging, store & content

Platform

Shopify

Live site

claynskincare.com

The challenge

Clayn makes handmade natural skincare in Waterloo, with a brilliant founder and a touching story behind how the brand began. It had a lot of potential, but its logo was simple and very plain.

The founder wanted something fun and bright that showed the brand’s personality, and a store that looked professional and high end, to match the premium ingredients and formulas inside every product.

What we built

A fun, bright, handmade-feeling brand identity with real personality
A new logo and brand guidelines
Packaging and label design for every product, from soap bars to balm sticks, plus unboxing inserts
A custom Shopify store that looks professional and high end
Products organized by skin concern, so shoppers find the right fix fast
Pages that present products, ingredients and the founder’s story clearly
Shopify SEO setup
Product photoshoots and social media content, ready for Clayn to post

How it went

Short, focused calls

A couple of 30-minute brainstorming and ideation calls kept us aligned on direction and let the founder review as we went.

A brand that feels like Clayn

The branding came together smoothly: the handmade, fun and bright look the founder wanted from the start.

A store built in a month

The website took one month to build and turned out as polished and professional as the brand itself.

The brand in real life

Beyond the logo and store, we designed the packaging and labels, ran the product photoshoots and created social content. Clayn takes care of the posting.