Jake isn’t a big company. He doesn’t have a call center or an admin team. He’s a roofer in Ontario — just him, a couple of crew members, and a growing reputation for honest work.

He’s built that name with grit: long days, job after job, perfect installs, and word-of-mouth from happy customers. But with growth came chaos.

When Jake’s phone rang, it was often during the worst time: while he was halfway up a ladder, at a supplier picking up materials, or in the middle of dealing with an emergency repair. He’d see the missed call, promise to call back later, and then forget by the time he got home exhausted.

And in roofing, every missed call can mean a missed job — the kind of job that pays for materials, payroll, and groceries.

The Tipping Point: Jake Was Losing Work He Never Knew About

Jake was starting to notice something. Calls were coming in, but fewer were turning into jobs. When he finally followed up, homeowners had already booked someone else.

He wasn’t losing leads because people didn’t want him. He was losing them because he couldn’t reply fast enough.

He started tracking things. On average, Jake’s business got 2–3 calls per day, especially during spring and fall. That’s around 75 a month. But he was missing 30–40% of those — roughly 25–30 calls that went straight to voicemail or worse, to silence.

Let’s say just 5 of those were serious clients. If he closed even 2 of them at $4,500 per job, that’s $9,000/month slipping away.

Not because Jake didn’t work hard. Because he worked too hard to pick up.

The Fix: Let the System Do the Talking

Jake signed up for Webnso’s Missed Call Workflow. It wasn’t just another app or a glorified voicemail — it was a full system designed for busy pros like him:

• The moment he missed a call, a custom SMS was sent from his business line.

• The message sounded human, polite, and helpful — like someone was actually paying attention.

• The client could text back right away.

• The system asked what service they needed, collected their info, and logged it into Jake’s dashboard.

• It automatically created a follow-up reminder for Jake or his crew.

Now, Jake didn’t need to remember who to call back. The system had already started the conversation.

The Impact: From Missed Jobs to Managed Growth

In the first 3 months:

• Jake re-engaged about 4–5 missed leads/month

• Closed 2 roofing jobs per month he would have lost

• Made $9,000/month in recovered work

All for a total investment of $966 over 3 months: - $399 setup fee - $149/month subscription - ~$40/month usage fees

3-month ROI: 9x — without changing how he worked.

Jake didn’t get more calls. He got more out of the calls he already had.

What a Year Looks Like (No Ad Spend Needed)

12 months later, just sticking with the same pace:

• 24 new roofing jobs = $108,000 in added revenue

• Yearly system cost: $2,667

• Net return: over $105,000

No flyers. No ads. Just one smart change.

Setup, Your Way: Keep It Simple

Jake didn’t want to switch numbers. So he started by just forwarding missed calls to the system.

Option 1: Forwarding

• Keep your existing number

• Forward only missed calls

• Easiest to get started

• Pay both your current carrier and Webnso

Option 2: Porting

• Transfer your number fully into Webnso

• One platform, one bill

• Full SMS and call control

• May require ending your current phone plan

Jake started with forwarding. Later, he ported once he saw it worked.

The System That Changed Jake’s Business — And Then Some

Jake no longer ends the day wondering what he missed. No more lost numbers. No more frustrated leads.

Just a system that catches what he can’t — and keeps the jobs coming.

But Jake didn’t stop there. As his confidence in the system grew, so did his toolbox.

He added Webnso’s AI call responder, which picks up when he can’t — asking smart questions, gathering job details, and even routing emergency calls to him or a crew member based on availability. No more panicked voicemails or dropped leads.

Then came automated estimates and appointment booking, saving Jake hours of back-and-forth and letting qualified leads schedule their own quotes.

To top it off, Jake activated Webnso’s Reputation Builder package — a hands-off follow-up system that checks in after every completed job, sends a short smart survey, and nudges happy customers to leave glowing reviews. Jake’s ratings are up, and so is trust from new clients.

Best part? He hasn’t spent a dime on ads.

This isn’t just about missed calls anymore. It’s about running a smoother, smarter roofing business without burning out.

Jake’s story is just one example of what’s possible with the right tools in place. Whether you’re a roofer, contractor, or local service pro, the same system can help you stop missing opportunities, reduce daily stress, and stay in control of your business.

📞 Want a system that works while you work? 📅 Let’s set up your first workflow — no fluff, no gimmicks, just results.

Learn more about packages, add-ons, and pricing tailored for your trade at webnso.com.